The No Name brand started in 1978 with a simple idea. Sell generic food products in generic food packaging in order to cut manufacturing costs and offer greater value for the money than its direct competitors.
The NoFrills store was one of the first to sell these No Name food products. Soon enough it became a household name and a top selling brand that’s now found in a number of discount and non-discount stores.
But a brand with no name, no real description, invites a lot of questions. Who is in charge of it and where can you get your questions answered if you’re in need of assistance? Most No Name packaging usually comes with a phone number printed on the label.
On closer inspection, you may notice that the number is not for a No Name customer support office but rather for Loblaw Companies’.
That’s right, if you want info on No Name products and brand policies you’ll have to go straight to the parent company to get them. Luckily, there are a few ways that you can get in touch with them. Here’s what you need to know about where to find the products and how to find information on the brand.
Where to Find No Name Products
The No Name brand has spread into a lot of stores and not just those owned by Loblaw Companies. Here are some of the retailers that sell No Name products at affordable prices:
- Real Canadian Superstore
- Shoppers Drug Mart
- Atlantic Superstore
- Extra Foods
- Wholesale Club
The brand’s products have enjoyed quite a bit of popularity mainly because a lot of them don’t contain harmful chemicals such as food dye, artificial flavors, etc.
Information on Nutritional Value
Every No Name product that comes with a label should have all the nutritional value detailed on the packaging.
If you’re looking for more general information, the No Name official website has a Simple Checklist online which details the ingredients that are surely not being used.
These are the 10 ingredients which No Name claims to leave out of its products.
- Artificial flavors
- Synthetic colors
- Hydrogenated oils
- Artificial sweeteners
- Brominated vegetable oil
- Sugar alcohols
Some of them should look familiar to you. However, every one of them is explained in detail on the No Name website under the ‘Simple Check’ section. Consider this their FAQ regarding the manufacturing process and product quality.
Although for a FAQ section it is not too detailed, at least you can view it in both English and French. You can make the selection by using the language switch at the bottom of the official No Name website.
Contacting Customer Support
As previously stated, No Name doesn’t have a customer support desk. However, the parent company that owns the brand, Loblaw Companies Limited, does. If you’re looking for additional information that goes beyond the Simple Check ingredients section, you have a couple of options of getting in touch with the company’s customer service representatives.
In order to send an email to Loblaws supermarkets, you have to access the Contact page. Once you do that you’ll notice a simple blank field on the left side of the page. You can select from 9 topics such as service and policies, delivery, online grocery, and more.
Once you’ve made your selection you can proceed to fill in your personal information and select whether or not you want a response and how you want it delivered.
You can also ask for information on a particular store that sells No Name products or ask about them in general. You can also ask for a specific product from the No Name brand and you’re also able to input a UPC Code if you have one.
After you’ve finished typing your message, finish the captcha test and submit the form. The reply should come after 24 hours.
You may also try using this email address for customer service at Loblaw Companies, the parent company. However, be advised that the parent company has a lot of eggs in one basket so a reply from them might not always be quick.
If you want to get in touch with Loblaw Companies, the parent company which owns the No Name brand, you may use the following two numbers.
This number is for general inquiries.
This number puts you in contact with a privacy officer.
Both phone lines are open between 8:30 a.m. and 4:30 p.m. EST.
There are two toll-free phone numbers that you can call to get in touch with someone from the Customer Relations Center at Loblaw Retail. For general information on No Name products, discontinued products, price changes or discrepancies, etc. you may use the following numbers:
- 1-800-296-2332 for Ontario
- 1-800-567-8683 for Quebec
Both lines are available between 8:30 a.m. and 5:30 p.m. (EST) from Monday through Friday. Alternatively, you can also send a fax at the following number:
You can also reach the Loblaw Customer Relations Centre at the following address:
1 President’s Choice Circle
Brampton, Ontario, L6Y 5S5
This method is often used for official complaints regarding food quality, copyright infringement, legal action, etc. For simple-to-solve issues, it’s not the best choice as such messages may get ignored or lost in the pile.
You may also try your luck on social media if you’re looking for some answers. However, keep in mind that since you’re talking to a massive retailer’s customer service representative, a detailed answer might not be given as quickly as you desire.
IF you want to ask for information about brand placement or new developments, you may try the official Facebook page for the Loblaws supermarkets.
No Name may be a generic brand with a generic name, but their high-quality products are devoid of harmful additives and they are also quite affordable and therefore highly popular with Canadians.
These are the reasons why they’ve found so much success in store locations across the country, be it those owned by Loblaw Companies or other retailers. Sadly, there’s no dedicated customer service office for the brand itself, but you should be able to pose your questions and get them answered by a representative from the parent company.
Luckily, there are more than a few ways to get in touch with them.